The Founder-Led GTM Playbook

5 Mistakes That Kill Founder-Led Growth
(and How to Avoid Them Early)

A free, 5-day email course breaking down everything you need to reach your dream prospects, get them on a call, and turn them into clients.

Here's What You'll Get Inside This Playbook

Day 1: What a Good GTM Strategy Looks Like

  • Discover most GTM strategies out there lead to no results.

  • And how to create a GTM motion that actually works.

Day 2: How to Find The Perfect Leads for Your Business

  • Why most business owners can't find their dream customers.

  • Learn how to reach and message only relevant prospects.

Day 3: How to Create a Compelling Offer Which Prospects Want

  • Learn why most messaging falls flat, leaving business owners disappointed.

  • Discover how to create effective offers which make your prospects buy.

Day 4: How to Effectively Scale Your GTM

  • Learn why most founders are stuck doing their GTM motion manually.

  • Discover how you can turn your GTM strategy into a scalable process.

Day 5: How to Follow Up With Your Prospects

  • See why most business owners struggle to get results with their follow-ups.

  • Learn how you can master the art of following up effectively without being annoying.

From Jasper Vanuytrecht, the creator of the “Founder-led Outbound” newsletter, where +1,000 founders get clear, practical sales strategies every week. Jasper:

  • Works with founders in SaaS, B2B services, and tech startups who need a steady flow of clients without wasting money on agencies.

  • Builds GTM strategies that focus on real customer problems — not generic buyer personas — ensuring founders target companies that actually need their solution.

  • Automates lead sourcing using Clay, saving founders hours of manual research while filling their pipeline with high-fit leads.

Here's What People Say About My Work:

Ready to Build Your Own GTM Motion?

Drop your best email below to get instant access to the first lesson of my Founder-Led GTM Playbook

Hooray! The first lesson of The Founder-Led GTM Playbook is on its way to your inbox.

Within the next minute or two, you're going to get an email from me Jasper.This email contains instructions on how to get started with our Founder-Led GTM Playbook, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)